Coaching software for coaches. AI coaching for everyone else.
Propel splits into two clear paths: a mobile AI Coach subscription for users who want daily guidance, and a coach workspace for professionals running clients at scale.
Sleep 2/5 and RPE drifted above plan. Keep the top set, remove the back-off set, add 8 minutes mobility.
“Hit 140g protein before 8pm. Swap the salmon meal if appetite is low.”
Bench day. Add 2.5kg.
Readiness is green and last top set moved fast. Push load, keep rest strict.
Performance is trending up. Fatigue risk is low. Progress the main lift only.
What are you looking for?
The homepage now routes visitors by intent, instead of forcing coaches and solo athletes through the same pitch.
I want an AI coach in my pocket
For solo users who want Propel to decide the next best action: today’s session, nutrition target, recovery constraint, and why it matters.
- ✓Mobile subscription
- ✓Daily briefings and plan generation
- ✓Workout, nutrition, habits, progress, and chat
I coach clients and need software
For coaches who need a browser command centre, client app, programming, nutrition, messaging, payments, and AI assistance behind the scenes.
- ✓Coach web dashboard
- ✓Client management and branded app
- ✓AI drafts, check-in reviews, programs, and meal plans
For people who want the app to tell them exactly what to do today.
Not a passive tracker. The AI Coach reads the user’s training, nutrition, check-ins, habits, body metrics, and progress, then makes a specific decision.
Bench day. Add 2.5kg.
Readiness is green and last top set moved fast. Push load, keep rest strict.
Performance is trending up. Fatigue risk is low. Progress the main lift only.
Daily decision engine
Open the app and get one clear directive: train, recover, eat, or adjust.
AI programs + meal plans
Strength, running, cycling, triathlon, HYROX, combat, mobility, recipes, and macro targets.
Adaptive coaching
Briefings react to sleep, stress, energy, adherence, PRs, body metrics, and check-ins.
Sleep 2/5 and RPE drifted above plan. Keep the top set, remove the back-off set, add 8 minutes mobility.
“Hit 140g protein before 8pm. Swap the salmon meal if appetite is low.”
For professionals who need leverage without losing control.
Coaches get the business operating system: clients, programming, nutrition, check-ins, chat, resources, payments, teams, and AI assistance that can draft but not hijack the relationship.
Coach command centre
Manage clients, programs, meal plans, messages, forms, resources, payments, and teams.
AI as leverage
Draft replies, review check-ins, generate programs, create meal plans, and flag at-risk clients.
Client app included
Clients get the mobile execution layer while coaches keep control from the web dashboard.
Same product brain. Different front doors.
Whether the user arrives as an athlete or a coach, the message is the same: Propel interprets data and turns it into action.
“I know exactly what to do.”
- ✓Train, recover, eat, or adjust — one main action
- ✓Specific numbers like 82.5kg, 140g protein, or reduce volume by 1 set
- ✓Reasoning explained without turning into a dashboard
“I can coach more clients without lowering quality.”
- ✓AI flags what needs attention first
- ✓Drafts and generated plans save repetitive work
- ✓Coach remains the authority before clients see sensitive changes
Two pricing tracks for two buyer intents.
AI Coach is the mobile consumer subscription. Coach plans are for professionals running client businesses.
Mobile subscription
Starter
For structure
/month
Download app- ✓AI-generated workouts
- ✓AI meal plans
- ✓Daily decision engine
- ✓Habits and progress
Pro
For daily support
/month
Download app- ✓Everything in Starter
- ✓AI Coach chat
- ✓Weekly check-in feedback
- ✓Full progress analytics
Elite
For full AI coaching
/month
Download app- ✓Everything in Pro
- ✓Unlimited AI chat
- ✓Video form analysis
- ✓Wearable sync
Web dashboard + client app
Starter
For new coaches
/month
Start free trial- ✓Up to 20 clients
- ✓Web dashboard
- ✓Client app
- ✓AI-generated plans quota
Pro
For scaling coaches
/month
Start free trial- ✓Unlimited clients
- ✓Payment processing
- ✓Advanced analytics
- ✓Group messaging
- ✓All core AI support
Scale
For teams and clinics
/month
Start free trial- ✓Up to 5 practitioners
- ✓Custom branding
- ✓Team dashboard and permissions
- ✓Dedicated onboarding call
Which Propel is right for me?
Both. Solo users can use the mobile AI Coach subscription as their daily decision engine. Human coaches can use Propel as business software for clients, programs, nutrition, check-ins, payments, and AI-assisted support.
The AI Coach path is for people who want coaching without a human coach. Propel generates plans, interprets check-ins and logs, and tells the user exactly what to do today.
The coach side is a web dashboard for personal trainers, strength coaches, online coaches, and nutrition coaches. It helps manage clients while AI handles repetitive interpretation, drafts, and plan generation.
Yes. Coaches stay in control. AI can draft messages, suggest adjustments, generate starting points, and surface risks, but the coach can review and edit decisions before clients see them.
Paid coach plans include a 14-day free trial. The consumer AI Coach plans are priced separately for mobile users.
Get coached by AI, or use AI to coach better.
One brand can now speak clearly to both sides of the market without blurring the offer.